BidStream

Six Percent. That Is How Many Advertisers Trust the Numbers That Retail Media Sends Them.

The $71 billion retail media industry promised to close advertising's oldest open question. The data shows it hasn't. Here is why — and what it is going…

Apr 8 • Amit Goel

March 2026

Built to Be Scraped

Publishers created the open internet's information economy. AI consumed it. Now the advertising dollars are flowing somewhere to the new walled gardens

Mar 30 • Amit Goel

Everybody Got Paid. Including the People Nobody Hired.

A 2020 independent audit found 15% of programmatic spend attributed to nobody. The industry called it a reasonable business model and moved on. AI…

Mar 23 • Amit Goel

The Honest Broker - The Trade Desk, the Agency Cartel, and the $1 Billion Secret Nobody Was Supposed to Find

How a whistleblower lawsuit, an allegedly failed audit, and decade of debated fee pyramid blew up programmatic advertising's most important relationship…

Mar 18 • Amit Goel

February 2026

AdTech's AI Reckoning: A Kodak, or Blackberry Moment?

The global advertising industry is not dying; in fact, it is thriving.

Feb 23 • Amit Goel

January 2026

Rearchitecting DOOH: Moving From Expensive Wallpaper to Agentic Decision Engines (Post CES 2026 Effect)

The Epilogue to the Rainy Tuesday: 2027 Edition

Jan 9 • Amit Goel

Why DOOH Brought a Knife to the CES 2026 Gunfight: The 12-Month Roadmap to a 'Minority Report' Reality for CES 2027.

The Pre-CES Hype vs.

Jan 3 • Amit Goel

November 2025

The Digital Billboard Dilemma: Why We Are Still Using Floppy Disks in a 5G World

Let me give you some context before I start ranting.

Nov 25, 2025 • Amit Goel

December 2023

Privacy Sandbox Simplified : No Code. In Simple, Plain English !!!

If you work in the AdTech domain or are remotely connected to it, I believe you would have surely heard of identity wars and Privacy Sandbox.

Dec 13, 2023 • Amit Goel